I work at the intersection of business strategy, experience design, qualitative research, and product development, leading teams and projects in both digital and physical experiences with a global reach.  I believe thinking empathetically, sharing humbly, and working collaboratively can change the world for the better.
I spend my time exploring new ways to blend technology with humanities. My goal is to help create a better everyday life by empowering people to be inclusive, creative and drive change that matters.
I love redefining the boundaries of what's possible.
EXPERIENCE​​​​​​​
Inclusive Offer Lead at IKEA (2023 - Present day)
Design Research Lead at IKEA Data & Technology (2023 - Present day)
Advance design professor at Tech de Monterrey (2021 - 2022)
User Experience Research at IKEA Home smart (2018 - Present)
Creative leader at IKEA New Businesses & Innovation (2017 - 2018)
Product Developer at Inter IKEA (2015 - 2017)
Design Strategist consultant (2014 - 2015)
User Experience designer at Intel Labs (2021 - 2022)
Design Research at JICA  (2010 - 2011)
Product designe at Merry (2009 - 2010)
Furniture design at Esrawe (2006 - 2008)

RESEARCH PROJECTS
Living with tech - PhD proposal  (2023-2027)​​​​​​​
Inclusive home technology - IKEA (2022)
Tech humanity for children - WED movement (2022)
Living with Adults research - IKEA of Sweden (2022)
Inclusive voice technology - IKEA & Sonos (2020)
Small space home technology - NB&I (2018)
Living with Sound - IKEA (2017)
Clean air - IKEA of Sweden (2020)
Inclusive design Mexico - Tec de Monterrey (2020)
Tradition and Innovation - JICA (2010)
EDUCATION
PhD Design Research at RMIT (2023-2027)
MBA in Design Strategy at CCA (2013 - 2015)
Product Design Master at IED (2008 - 2009)
Industrial Design at IBERO (2001 - 2006)​​​​​​​

ADVANCED COURSES

The Future of Business at Ashoka (2023)
Digital Ethics at Coursera (2023)
Digital Marketing at Nomad Academy (2018)
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