I work at the intersection of business strategy, experience design, design research, and product development, leading teams and projects in both digital and physical experiences with a global reach. I believe thinking empathetically, sharing humbly, and working collaboratively can change the world for the better.
I spend my time exploring new ways to blend technology with humanities. My goal is to help create a better everyday life by empowering people to be inclusive, creative and drive change that matters.
I love redefining the boundaries of what's possible.
EXPERIENCE
Equity, Diversity and Inclusion Leader at IKEA (2025 - current)
Inclusive Design Research Lead at IKEA Data & Technology (2023 - 2025)
Inclusive Offer Lead at IKEA (2023 - 2024)
Advance design professor at Tech de Monterrey (2021 - 2022)
User Experience Research at IKEA Home smart (2018 - 2022)
Creative leader at IKEA New Businesses & Innovation (2017 - 2018)
Product Developer at Inter IKEA (2015 - 2017)
Design Strategist consultant (2014 - 2015)
User Experience designer at Intel Labs (2021 - 2022)
Design Research at JICA (2010 - 2011)
Product design at Merry (2009 - 2010)
Furniture design at Esrawe (2006 - 2008)
RESEARCH PROJECTS
Living with Sound -IKEA & Spotify (2025)
Home technology Archetypes (2024)
Living with Tech - RMIT University (2023-2027)
Inclusive home technology - IKEA data and technology (2022)
Tech humanity for children - WED movement (2022)
Living with Adults research - IKEA of Sweden (2022)
Inclusive Voice technology - IKEA & Sonos (2020)
Small space home technology - IKEA New Business & Innovation (2018)
Living with Sound - IKEA (2017)
Clean Air - Space 10 (2020)
Inclusive design Mexico - Tec de Monterrey (2020)
Tradition and Innovation - Japan International Cooperation Agency (2010)
EDUCATION
PhD Design Research at RMIT (2023-2027)
MBA in Design Strategy at CCA (2013 - 2015)
Product Design Master at IED (2008 - 2009)
Industrial Design at IBERO (2001 - 2006)
ADVANCED COURSES
The Future of Business at Ashoka (2023)
Digital Ethics at Coursera (2023)
UX Design at Nomad Academy (2018)