I work at the intersection of business strategy, experience design, qualitative research, and product development, leading teams and projects in both digital and physical experiences with a global reach. I believe thinking empathetically, sharing humbly, and working collaboratively can change the world for the better.
I spend my time exploring new ways to blend technology with humanities. My goal is to help create a better everyday life by empowering people to be inclusive, creative and drive change that matters.
EXPERIENCE
Advance design professor at Tech de Monterrey (2021 - 2022)
User Experience Research at IKEA Home smart (2018 - Present)
Creative leader at IKEA NB&I (2017 - 2018)
Product Developer at Inter IKEA (2015 - 2017)
Design Strategist consultant (2014 - 2015)
User Experience designer at Intel Labs (2021 - 2022)
Design Research at JICA (2010 - 2011)
Product designe at Merry (2009 - 2010)
Furniture design at Esrawe (2006 - 2008)
RESEARCH PROJECTS
Living with tech - PhD proposal (current)
Inclusion and exclusion at home - IKEA (2022)
Tech humanity for children - WED movement (2022)
Living with Adults research - IKEA of Sweden (2022)
Inclusive voice - IKEA + Sonos (2020)
Small space home tech - IKEA NB&I (2018)
Living with Sound - IKEA (2017)
Clean air - IKEA of Sweden (2020)
Inclusive design Mexico - IKEA + Tec de Monterrey (2020)
Tradition and Innovation - JICA (2010)
EDUCATION
PhD Design Research at RMIT (pre- app)
MBA in Design Strategy at CCA (2013 - 2015)
Product Design Master at IED (2008 - 2009)
Industrial Design at IBERO (2001 - 2006)